WHY DEZHUANG

There are almost 30k hot pot restaurants only in Chongqing to date, and you might wonder “why Dezhuang?”

HOT POT IN A NUTSHELL

Hot pot refers to a traditional cooking style based on adding ingredients into a pot full of hot soup. So Intuitive and simple that you can easily find steamboat-like preparations like this from the West to the East.

1000+ YEARS OF HISTORY

The first hot pot was developed in China by Chongqing’s boatmen who used to warm up their tired bodies and hearts with hot and spicy soups where they added several ingredients.

THE MÁLÀ MASTER

Besides the array of traditions and practices linked to this ‘rite’, what makes the Chongqing hot pot so special and instantly recognizable is
the unique spicy and mouth-numbing flavor (málà) resulting from the combination of Szechuan peppercorns, dried chillies, and spicy red oil – all signature ingredients of the
Szechuanese and Chongqing cuisines.

THE 3FS OF HOTPOT:
FAST, FRIENDLY, FUN!

In a nutshell, Chongqing hot pot is a 360-degree experience that mixes a form of communal eating with good food and friendship, and that, generation after generation, fills our hearts and bellies!

Dezhuang have expanded, and so did our unique selling proposition, but in the end, we never forgot our passion for that sole product that made the company famous.
Today as in the past, Dezhuang is committed to spreading the Chongqing hot pot in every angle of the world.

Our Brand

Dezhuang is a leading company of the Szechuan food industry with 20 years of experience under its belt. Years of dedication have earned us multiple awards and recognitions and raised the company to ‘ambassador’ of Szechuan representative flavors and Chongqing hot pot culture in the world. To celebrate this dish, Dezhuang created a 10-meters large hot pot, weighing 13 tons, and which won Guinness World Record. Since 2019 the huge hot pot has officially become the symbol of the city of Chongqing.

Our Values and Benchmarks:

TO BE AUTHENTIC BUT WITH INNOVATIVENESS AND
CREATIVITY, YOUNG AND DYNAMIC, CUSTOMER-ORIENTATED

Dezhuang recognizes the importance of keeping up with the times and creating a connection with the new generations. As times change and cultures mix, enriching that colorful melting pot that is mankind, we want to bring our contribution adding a little more spiciness to ‘your pot’ wherever you are.

Our Products: hot pot and much

Dezhuang expanded, and so did our range. Our passion for hot pots remains, as you’ll see from our expanding proposal of related products (including cookware and kits); at the same time, you’ll find a wide selection of seasonings for meat, fish, veggies and noodles inspired by signature dishes that made the Szechuan and Chongqing cuisine famous in the world.
From stir-fry sauces to soup bases, from spreads to staples, our key rule is never stop innovating and bring to the market always novel and smart products.

OUR TEAM

We might represent a prestigious brand, but in our hearts, we will always remain a group of friends who share the same passion.
Our team gathers young and brilliant personalities from all around the world who share the same passion for the Chinese culinary heritage, and strive to offer you always innovative, smart and dynamic products.

In short

Dezhuang is like the yin and the yang, or the yuanyang (the two-tastes pot for the hot pot), two apparently diverging forces that counterbalance each other: on one side our love for the traditional flavors of this Szechuanese cuisine, on the other side our strong sense of originality and innovativeness in bringing those flavors to you.